As our SEM Coordinator, you’ll play a key role in the day-to-day management and optimization of our paid search campaigns. You’ll work closely with our SEM Manager and growth team to support campaign builds, monitor performance, and help uncover opportunities to improve efficiency and scale.
Requirements:
- Assist in the setup, execution, and optimization of Google Ads and Bing Ads campaigns (Search, Performance Max, Display, Shopping, Remarketing, etc)
- Conduct keyword research and negative keyword management
- Write and test ad copy variations based on performance insights
- Help manage and improve landing page performance through testing
- Monitor campaign performance and support daily/weekly/monthly reporting
- Track conversions, build audiences, track competitive insights and ensure accurate attribution
- Daily management of all campaigns to ensure they are hitting KPIs for the business and maintain a strong QS