Principal Product Manager, Product Led Growth & Platform

As Principle Product Manager for Product-Led Growth & Platform, you'll lead ChowNow's transformation into a self-service powerhouse, fundamentally changing how restaurants discover, adopt, and expand their use of our platform. You'll work directly with the executive team to reimagine our go-to-market approach while building the actual products that bring this vision to life. One quarter you might be designing our first freemium offering, and the next you could be architecting our API platform for third-party developers. Key Responsibilities: Drive Product-Led Transformation: Partner with the executive team to reimagine ChowNow's go-to-market strategy through self-serviceLead the transition from sales-led to product-led growth, setting the vision and roadmapBuild ChowNow's new self-service onboarding experienceCreate viral growth loops that help restaurants organically discover and adopt our platformOwn the Restaurant Journey: Take full ownership of the restaurant lifecycle from first touch to power userReduce time-to-first-order from days to minutes through intelligent onboardingBuild activation playbooks that adapt to different restaurant types and needsSystematically improve conversion at every stage of the funnelBuild Platform Infrastructure:Design authentication and payment systems that support self-service at scaleCreate APIs and developer tools that enable third-party integrationsEnsure platform reliability and performance as we scaleBalance simplicity for restaurant owners with power for advanced usersDrive Measurable Impact:Define and track north star metrics for product-led growthRun experiments to optimize conversion, activation, and expansionBuild data infrastructure to understand user behavior and identify opportunitiesPresent insights and recommendations to executive team