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Responsibilities:
- Lead retention and lifecycle marketing for GTI’s DTC brand portfolio, driving repeat purchase, engagement, and subscription performance.
- Develop and optimize automated lifecycle flows, including onboarding, replenishment, churn prevention, win-back, and upsell/cross-sell programs.
- Own email marketing strategy and execution within Klaviyo — including campaign planning, segmentation, creative briefing, testing, and performance reporting.
Qualifications:
- 4+ years of experience in retention, lifecycle, or CRM marketing, ideally within e-commerce, CPG, or consumer brand environments.
- Hands-on experience with Klaviyo, including campaign management, segmentation, and automated flows.
- Experience with Recharge or equivalent subscription management platforms.
Green Thumb
Green Thumb is bringing safe, trusted, and innovative cannabis products to consumers. The company is growing to serve more channels across the country with a focus on deepening customer relationships and driving long-term growth.