Job Description
We are seeking a data-driven, results-oriented Sr. Performance Marketing Specialist to lead the execution, optimization, and reporting of paid media campaigns across digital channels. This role is critical to driving customer acquisition, increasing ROI, and supporting full-funnel marketing strategies through paid search, paid social, programmatic, and other performance channels.
Essential Duties & Responsibilities: Own the day-to-day management of paid campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic display/retargeting, and CTV platforms (e.g., MNTN, Vibe). Implement and QA conversion tracking for all campaigns. Develop and execute paid media and retargeting strategies aligned with cross-functional goals. Monitor campaign performance daily and make real-time optimizations. Conduct ongoing A/B testing of ad creative, copy, targeting, and landing pages to improve campaign performance. Partner with creative teams to produce platform-specific ad assets. Collaborate with analytics teams to ensure proper tracking, attribution, and reporting across all campaigns. Regularly report on campaign insights and optimization recommendations to internal stakeholders. Stay current on emerging platforms, algorithm changes, and paid media trends.
About Lingraphica
Lingraphica is a mission-driven organization that provides speech-generating devices to help improve communication, speech, and quality of life for people with communication impairments.