Marketing Growth Product Lead

Own the vision and roadmap for technology, ML and AI for marketing at Gametime, aligning with broader growth and company priorities.

• Serve as the bridge between marketing stakeholders and technical teams—translating business challenges into technical requirements and ensuring solutions deliver measurable outcomes.
• Enable predictive marketing use cases (e.g., churn prevention, LTV forecasting, event affinity scoring) by translating business needs into ML requirements.
• Collaborate with SEM marketers to integrate ML-driven bidding, keyword optimization, and automated campaign adjustments.
• Partner with Engineering and Analytics to ensure the right data pipelines, tooling, and measurement frameworks exist to power automation.