Associate Director of Social Commerce

Key Responsibilities:

• Oversee social commerce services, ensuring excellence in affiliate programs, shoppable content on TikTok Shop, and social storefront strategies.
• Conduct monthly performance reviews on quality, conversion trends, and strategic alignment, sharing insights with division leads and R&D.
• Own recruitment and bench-building by identifying skill gaps and ensuring a pipeline of commerce and creator talent.

Commerce Innovation & Development:

• Lead development and rollout of scalable social commerce strategies, ensuring profitability and alignment with client needs.
• Drive cross-channel shop adoption across affiliate networks, social marketplaces, and emerging commerce platforms.
• Use AI or automation to drive efficiency and improve outputs in commerce processes.

Platform & Partner Management:

• Act as primary contact for commerce-driven platforms including TTS, Euka, affiliate networks, and social shopping integrations (Meta, Pinterest, YouTube Shopping).
• Manage platform partnerships and revenue-driving initiatives, ensuring teams leverage optimization tools and emerging features.
• Keep organization at forefront of social commerce advancements, integrating data-driven retail strategies.

Client Management & Cross-Divisional Alignment:

• Manage one to two key commerce-driven accounts, applying real-time insights to refine service offerings.
• Host monthly Commerce Trends All-Hands and meet with division service leads to align on strategy and performance.
• Support go-to-market efforts, ensuring services are structured for profitability and long-term growth.