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Role Overview:

  • Lead the development of end-to-end content strategies for the customer journey
  • Transform audience insights and business goals into actionable strategies
  • Bridge high-level campaign plans with content execution

Key Responsibilities:

  • Create detailed content recommendations on formats and distribution channels
  • Drive innovation by identifying emerging trends and new formats
  • Monitor campaign performance data to refine strategies

Collaboration:

  • Work with campaign managers, product marketers, and creative leads
  • Partner with creative leads to champion differentiated messaging
  • Support operational excellence on workflows and resource allocation

Qualifications and Culture:

  • 12+ years experience in marketing or content strategy within B2B SaaS
  • Proven success in multi-channel, persona-driven strategies
  • Passion for AI and innovation, with exceptional leadership skills

ServiceNow

ServiceNow provides an AI-powered platform that automates business workflows for enterprises, serving 85% of the Fortune 500. The company fosters an AI-native culture where technology and talent collaborate to drive innovation.

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