Own the Mass & Club retail media agenda, including annual planning, campaign strategy, activation, optimization, and performance readouts.
Translate customer joint business priorities into an integrated retail media calendar with balanced full-funnel plans.

Performance Management & Optimization:

Protect always-on retail search and ensure priority items maintain coverage against high-intent demand.
Use sales, traffic, conversion, and incrementality signals to evaluate performance and address pacing issues early.

Cross-Functional & Partner Leadership:

Partner closely with Omnichannel leadership and customer teams to align retail media strategy with the customer agenda.
Lead agencies, platforms, and retail media network partners across briefing, optimization, and performance accountability.

Test, Learn & Investment Stewardship:

Build and manage a disciplined test-and-learn roadmap across audiences, search, formats, and measurement.
Scale proven approaches, stop low-value activity, and surface investment risks with recommendations.

Reynolds Consumer Products

Reynolds Consumer Products is a consumer products company offering household brands across cooking, storage, and disposable tableware. They are a fast-growing innovative company that values collaboration, safety, diversity, and community impact.

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