Own and scale search campaigns on Amazon, Walmart Connect, KPM, Instacart Ads, Target Roundel, Kroger Precision, —driving incremental sales. Build and optimize performance-max funnels on Meta, TikTok, and Snap—prioritizing frequency and retargeting. Manage bidding strategies, budget pacing, and audience segmentation across platforms; A/B test creatives. Partner with eComm, merchandising, and brand teams ensuring campaign execution is airtight.
Be a key growth driver for a D2C business in this Director of Performance Marketing role. You will develop and execute a performance marketing strategy that rapidly scales customer acquisition, maximizes ROI, and fuels sustainable growth. You will oversee all paid media, SEO, and digital advertising work while ensuring every dollar spent drives measurable results.
Lead user acquisition efforts and help drive Eneba’s next stage of growth, leading, organizing, and scaling influencer marketing and Google Ads teams with potential to expand scope. Drive meaningful growth through paid media and influencer partnerships, combining data-driven optimization with creative marketing tactics, while managing significant marketing budgets to scale Eneba's reach.