Job Description
As a Marketing Operations Analyst, you will:
- Build and maintain a robust marketing analytics infrastructure to facilitate data-driven decision-making across various marketing initiatives.
- Own the reporting layer, connecting marketing activities to revenue outcomes using tools like Salesforce and Pardot.
- Create actionable dashboards and reports that provide insights into campaign performance, channel effectiveness, and investment opportunities.
- Partner with marketing leaders to translate their goals into measurable frameworks, establishing KPIs and tracking mechanisms.
- Ensure data quality and governance across systems, auditing data flows and working with partners to improve data capture and integration.
About Insightsoftware
insightsoftware is a global provider of comprehensive solutions for the Office of the CFO, transforming how teams operate, and empowering leaders to make decisions.