Job Description
Ownership:
- Own the performance, strategy, and growth of major multi-channel paid media accounts.
- Drive performance against pacing, KPIs, and efficiency goals.
- Serve as the primary internal and external point of contact for owned accounts.
Strategy and Execution:
- Lead paid media strategy, road-mapping, testing frameworks, and campaign ideation.
- Design and deploy monthly and quarterly testing plans across structure, targeting, creative, messaging, and conversion strategy.
- Drive full-funnel strategy development, validation, and continuous improvement.
Team Leadership:
- Manage and mentor a team of 1–2+ Media Managers, supporting their strategic and technical growth.
- Partner with Account Managers and the Media Director to align media strategy with client goals and business outcomes.
- Lead client communication, reporting, insights, and strategic recommendations.
About Power Digital
Power Digital is a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition.