Support how we bring products, features, and promotions to market, focusing on coordinating integrated campaigns across channels, ensuring product feature launches and promotions are marketed effectively, and helping build a structured process for insights and marketing operations. Manage the planning and delivery of integrated marketing campaigns for product features, releases, and promotions. Translate insights into campaign strategy by leveraging research, cultural trends, and customer insights to shape integrated briefs that guide channel strategies and creative development.
Maintain strategic alignment with the marketing calendar and integrated campaign roadmap. Drive cross-Functional Integration between Product, Marketing, and Creative Ops to ensure smooth execution of launches and promotional strategies. Track campaign performance, share learnings, and partner with stakeholders to refine creative testing and campaign efficiency, while also championing the customer voice.