Market Research Vice President, Franchise & Entertainment Tracking

We are seeking a strategic and innovative Vice President to lead and grow our Franchise IQ product. Clients rely on this essential tracking data for timely intelligence on more than 1,300 franchises across the US and international markets. This product tracks franchises from different verticals, including Film, Series, Gaming, Stage and Merchandise. Our insights provide ongoing measurement to quantify what makes IP valuable to consumers, assess demand for new touchpoint expansions and inform franchise acquisition decisions. In this role, you will lead a talented team of researchers while guiding the continued evolution of a cornerstone NRG syndicated tracking product - strengthening client relationships, identifying opportunities for organic growth, working across internal teams, and driving innovation that ensures Franchise IQ remains an indispensable resource for the global entertainment industry.