ABM Strategy:
- Design and execute tiered ABM programs (1:few and 1:1).
- Build quarterly campaign plans driven by intent signals and account data.
- Define success metrics and develop "campaigns-in-a-box".
Hands-On Campaign Execution:
- Brief and guide the creation of bespoke landing pages, email sequences, and webinars.
- Configure segments and workflows as needed (not full design or build ownership).
Reporting & Analytics:
- Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence.
- Deliver clear reporting that demonstrates program ROI and informs ongoing strategy.
TRG Screen
TRG Screen provides market data and subscription management technology and automation solutions to financial institutions and legal firms. They have offices in New York City, Europe, and Asia, and a 24x7 client support center in Bangalore, India.