Job Description
Seeking an experienced Head of Marketing to lead and scale marketing efforts across service and product lines. They will develop and implement company positioning and marketing strategies to drive sales and product adoption among diverse international clients in Healthcare, MedTech, and Enterprise IT domains. Responsibilities include leading strategic initiatives across positioning & segmentation, branding & co-branding, market and competitive research, and content & marketing communication. This role involves Account-based marketing (ABM) activities, relaunching and managing lead generation activities, building and executing sales support and enablement activities, and strengthening company credibility through targeted PR and content initiatives. The role requires a strategic, analytical, and results-oriented mindset.
About Edenlab
Edenlab builds high-impact software solutions and products in Healthcare, MedTech, and Enterprise domains to help organizations achieve digital transformation.