Drive Soum’s data-driven growth strategies across digital marketing, CRM, and analytics, focusing on performance marketing, SEO, customer lifecycle management, and growth analytics. Lead paid digital marketing initiatives, build a comprehensive analytics framework, and lead CRM efforts to maximize customer engagement and retention. Oversee end-to-end SEO strategies. Work closely with product, engineering, and customer service teams.

Drive demand generation, pipeline growth, and brand awareness across Europe and the Middle East, playing a critical role in executing regional marketing strategies, supporting sales teams, and engaging target accounts across highly regulated industries. Collaborate closely with the EMEA Sector Sales team, partner marketing, product marketing, and other key stakeholders to meet and exceed pipeline and revenue goals for the segment.