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Strategy
Content Strategy:
- Define and execute content strategy for the B2B individual doctors segment, covering topics like clinic management and patient acquisition.
- Develop and manage content plans aligned with business priorities and ICP needs.
Content Creation:
- Create and repurpose high-impact content across blog articles, eBooks, webinars, email campaigns, and more.
- Optimize content for different stages of the marketing funnel.
Collaboration and Analysis:
- Work with Paid Media, Sales, Product teams to ensure content effectiveness.
- Monitor KPIs like engagement, conversion, and MQLs to drive data-driven improvements.
Unknown
The company provides digital solutions for healthcare professionals, focusing on clinic management and patient acquisition. It operates with a cross-functional team in a dynamic environment.