Director, Brand and Content Strategy

Brand Strategy & Positioning:

• Develop and maintain differentiated brand narrative and messaging framework across business units.
• Enhance brand voice, storytelling standards, and content principles across all marketing channels.
• Partner with commercial, scientific, and executive leadership to translate market opportunities into compelling stories.

Content Strategy & Editorial Leadership:

• Own the content roadmap and editorial calendar aligned with corporate growth priorities and audience needs.
• Lead creation of high-value content including articles, blogs, white papers, case studies, webinars, and videos.
• Drive content repurposing and atomization strategies to maximize reach and ROI.

Inbound Marketing & Demand Generation:

• Develop content programs that generate qualified leads and support account-based marketing initiatives.
• Optimize content distribution through email, SEO, paid media, social media, and marketing automation.
• Collaborate with Business Development and Inside Sales to ensure effective content utilization throughout the buyer journey.