Senior Manager of Brand Marketing

Brand Strategy & Positioning:

• Define Practice Better's unique brand positioning, voice, and identity framework.
• Lead messaging architecture for consistent customer communication.
• Conduct competitive audits to identify white space for a defensible market identity.

Content Strategy:

• Lead content planning and strategy with themes and narratives that resonate with the audience.
• Build a year-round content calendar for all channels and media formats.
• Ensure content serves both brand and performance goals, building awareness and trust.

Brand-Driven Growth Programs:

• Design measurable brand programs tied to commercial outcomes, not just awareness.
• Develop community activation to turn customers into brand advocates.
• Execute events, webinars, and co-marketing to extend reach and drive pipeline.

Performance & Measurement:

• Propose and build a measurement framework for brand KPIs from day one.
• Use data to prioritize, kill, and scale brand programs.
• Collaborate with Marketing Directors to align brand with their initiatives.