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Sales Enablement (External Focus):

  • Lead quarterly webinars and in-person workshops to keep dealers updated on product performance and agronomic trends.
  • Provide in-depth analysis of end-of-season results and create content for the Sound Advice video series.
  • Serve as a trusted agronomic advisor to drive grower retention and adoption of Sound products.

Core Agronomy Activities (Internal Focus):

  • Train the sales team to position Sound’s portfolio using case studies and ROI data.
  • Design and manage field trials with growers to generate data on product efficacy.
  • Evaluate new product and crop opportunities to diversify the portfolio beyond corn and soy.

Impact Within 12 Months:

  • Increase dealer participation in agronomy training programs.
  • Improve retention through proactive agronomic engagement.
  • Deliver high-quality trial data that strengthens commercial adoption.

Sound Agriculture

Sound Agriculture revolutionizes how the world grows food by leveraging plant and microbial biology to maximize nutrient efficiency and reduce environmental impact. It is a Series D startup backed by leading food and agriculture investors, with a culture focused on innovation and real-world impact.

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