GTM Marketing Lead

We’re hiring a Go-to-Market Marketing Lead to accelerate growth and lead marketing for our Owner, Developer, and General Contractor (OGC) segment. In this high-impact, strategic role, you’ll own the go-to-market strategy for a portfolio of emerging products—shaping the narrative, crafting compelling positioning, and driving campaigns that generate traction, revenue, and brand presence. Sitting at the intersection of product and growth marketing, this role is ideal for a builder who thrives in 0→1 environments and knows how to turn early signals into market momentum. Develop and lead the go-to-market strategy for the Owner, Developer, and General Contractor segment. Identify and prioritize growth opportunities in close collaboration with product, sales, and leadership. Craft clear, persona-driven messaging that addresses the specific needs and pain points of Owners, Developers, and General Contractors. Lead product launches and integrated marketing campaigns from early signal testing through full-scale rollout. Drive awareness, engagement, and pipeline across channels.