Campaign Strategy & Management:
- Own strategy and execution of paid search, paid social, display, and retargeting campaigns.
- Manage campaigns across both Member and Host growth funnels to drive efficient, data-driven growth.
Performance & Optimization:
- Continuously optimize campaigns to meet CPA, CAC, ROAS, and volume targets.
- Allocate budgets effectively across channels to maximize return and unlock new growth opportunities.
- Design and lead A/B testing strategies for targeting, creative, and bidding.
Analysis & Reporting:
- Analyze full-funnel performance to identify bottlenecks and conversion improvement opportunities.
- Build dashboards and deliver clear, actionable insights and recommendations to stakeholders.
PadSplit
PadSplit focuses on solving the affordable housing crisis through shared housing solutions. They are a mission-driven company with a culture that values data-driven growth, ownership, and cross-functional collaboration.