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Key Responsibilities:
- Oversee AMS's WordPress website and associated platforms, ensuring accessibility, usability, and high conversions for key member actions.
- Build and manage webpages using UX/UI best practices, and establish website governance including publication workflows and content audits.
Digital Advertising & Analytics:
- Develop and optimize paid advertising campaigns across Google, LinkedIn, and Meta, utilizing GA4 for performance measurement and reporting.
- Continuously track and optimize campaigns through A/B testing of creatives, landing pages, and ad placements.
Optimization & Strategy:
- Analyze digital performance metrics to identify areas for improvement and implement solutions to enhance website functionality and user experience.
- Coordinate with external partners to ensure cohesion and scalability of AMS's digital ecosystem, aligning web content with broader organizational goals.
American Montessori Society
The American Montessori Society (AMS) champions Montessori education globally, setting standards and providing professional development and community events for over 20,000 members. It is a 501(c)(3) nonprofit fostering a collaborative and mission-driven culture focused on equitable and evidence-informed learning environments.