Digital Marketing Manager

Key Responsibilities:

• Coordinate with SEO and PPC vendors to ensure correct campaign implementation and manage paid social campaigns (Meta) for performance improvements.
• Analyze website and campaign performance using tools like Google Analytics and Looker Studio to generate insights and implement data-driven optimizations.

Execution Focus:

• Build and optimize landing pages with persuasive copy and conversion rate optimization best practices to drive measurable improvements.
• Test and debug tracking implementations in Google Tag Manager to ensure accurate data collection and reliable performance.

Campaign Management:

• Manage relationships with third-party vendors, agencies, and freelancers to ensure timely, high-quality deliverables.
• Utilize Google Search Console and AI search analytics to optimize performance in AI Overviews and improve visibility in generative search results.