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VOC & Market Discovery:
- Spend significant time conducting 1-on-1 customer interviews.
- Analyzing competitive intelligence to identify unmet needs.
- Doing ethnography.
Product-Market Fit (PMF):
- Focus on experimentation and validating assumptions.
- Iterating quickly to find sustainable product-market fit.
- Not just delivering features.
Business Strategy & ROI:
- Define the product roadmap based on OKRs.
- Focusing on revenue targets and customer churn metrics.
- Not velocity.
Prioritization:
- Prioritize customer problems.
- That align with high-level business goals.
- Instead of merely prioritizing a backlog.
Colibri
Colibri is a pioneer of online professional education, introducing web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets, serving over 1 million customers annually, and employing more than 1,500 mission-aligned professionals.