Own delivery and optimization of key product flows within Life & Critical Illness. Drive end-to-end execution of new product initiatives and define MVP scopes. Partner with engineering and design to build, test, and ship high-quality features. Work with insurance and compliance partners to translate complex rules into intuitive user experiences. Use data and customer insights to identify conversion levers, prioritize initiatives, and guide roadmap decisions. Balance short-term optimization with long-term product strategy and scalability. Lead discovery and experimentation processes to validate hypotheses and reduce risk. Collaborate with stakeholders to align product work with company-level goals and KPIs.