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Market & Brand Insights:
- Build understanding of the customer, competitor, and market landscape.
- Conduct desk research, audits, and social listening.
- Keep teams updated on market trends and opportunities.
Voice of the Customer:
- Coordinate and manage primary research and vendors.
- Craft screeners, guides, and conduct interviews or community research.
- Analyze transcripts and develop quote libraries, summaries, and readouts.
Strategy Development:
- Contribute to persona development and workshop materials.
- Analyze data and shape recommendations that align with brand goals.
- Support strategic map sessions and brief creation.
Greenhouse
They are not just analysts, problem solvers and consultants but the architects and stewards of the brand and the voice of the customer in the agency's work. They bring brands to life and push them forward using critical insights gained through deep understanding of the patient & customer journey, analysis of market trends, competition, and clients’ businesses.