Creative Services Director

The Creative Services Director is responsible for leading and optimizing Goodway Group’s enterprise-wide creative function, overseeing the strategy, design, development, and production of high-impact creative work across all lines of business. Reporting to the EVP & GM, this leader ensures that creative plays a central, strategic role in driving client outcomes, business growth, and operational excellence. This role unifies creative strategy, design, UX/UI, copywriting, and project management within a single performance-focused framework. The Creative Director champions creative effectiveness, ensures seamless integration across teams, and leverages technology, data, and AI to deliver scalable, measurable results. They will own and continuously optimize creative production workflows to enhance efficiency, profitability, and creative quality across the enterprise. They will lead a multidisciplinary team of creative professionals in a high-performing, collaborative environment, and contribute creative expertise to pitches and business development initiatives, helping position creative as a core growth enabler. They will establish creative KPIs tied to efficiency, utilization, and impact, ensuring data informs process optimization and decision-making.