Lead Product Marketing Manager - Inky

Drive and execute the product marketing strategy for Kraken’s Inky trading app. This is inclusive of driving and executing high-impact launches, campaigns and strategies that drive top-of-funnel awareness, adoption, usage and retention. As a key member of the Consumer Product Marketing team, influence product development by leveraging customer insights, market data, and competitive analysis to shape Kraken’s consumer marketing strategies.

Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products. Own the full end-to-end campaign management process, from strategic planning to execution, across various channels. Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention. Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.