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Responsibilities:
- Develop a comprehensive go-to-market strategy ahead of product launch.
- Build a social-first content strategy and manage content calendars.
- Launch and optimize early paid media campaigns.
Qualifications:
- 3+ years in digital marketing, growth marketing, or brand marketing.
- Experience launching or scaling consumer or DTC brands.
- Strong knowledge of Meta, Instagram Reels, TikTok, and short-form content.
Success:
- Establish a clear brand presence and content cadence.
- Generate early audience growth and validate acquisition channels.
- Build foundational marketing processes and reporting systems.
Scale Army Careers
Scale Army Careers is a recruiting firm that connects talent with early-stage companies. This role is with a U.S.-based direct-to-consumer startup preparing to launch a new physical product.