Senior Manager - Digital Marketing

The Senior Manager - Digital Marketing will lead the development and execution of a comprehensive digital marketing strategy that builds brand equity, drives customer acquisition, and supports revenue growth. This dynamic role is responsible for defining the brand’s digital presence, creating and executing go-to-market plans, and building a high-performing digital marketing team. Digital Execution & Content Strategy: Oversee the creation of digital content across channels (social, email, paid media, SEO). Ensure brand consistency and high-quality creative execution across all digital touchpoints. Collaborate with internal stakeholders and creative teams, as well as external agencies to deliver integrated campaigns. Drive data-informed digital initiatives to acquire and retain customers across segments, channels, and geographies. Strategic Leadership & Brand Development: Define and implement the digital marketing strategy aligned with business objectives. Develop customer segmentation strategies and value propositions to guide campaign planning. Create and execute go-to-market plans for our products and services that meet our performance goals. Establish measurable goals, manage budgets, and oversee digital marketing effectiveness. Provide strategic direction to the eCommerce and Creative Services teams to shape the consumer internet experience. Oversee the TDS brand to ensure a consistent and impactful company image across all markets. Media Planning & Agency Management: Advise on and oversee media buying strategy across digital platforms. Use customer segmentation, buying behavior, and competitor insights to inform planning. Manage relationships with external agencies and vendors. Optimize media spend based on performance data and business priorities. Product Marketing Collaboration: Partner with Product Management, Sales, and other stakeholders to launch new products and technologies. Create targeted strategies for new and existing customers, support advertising campaigns, and generate qualified leads and sales incentives.