Head of Marketing – Viya Health

What You'll Do:

• Own the Physical Product Portfolio and Define clear value propositions, claims frameworks, and positioning grounded in consumer insight and market realities.
• Implement and optimize portfolio architecture to simplify SKUs, reduce complexity, and support scale, in alignment with the approved product portfolio strategy.

Drive Go-To-Market Excellence:

• Lead end-to-end go-to-market strategy for new product launches and Develop practical, repeatable launch playbooks.
• Partner closely with country teams to ensure launches are execution-ready, not just well-designed.

What You'll Bring:

• 10+ years’ experience in product marketing, brand, or commercialization, ideally within FMCG, OTC, or consumer health and Bachelor’s Degree (or international equivalent) in a related field.
• Proven track record of leading physical product launches across multiple markets and Experience working in emerging or lower-income markets, or in complex, fragmented distribution environments.