Senior Field Marketing Manager - Public Sector & Financial Services

Field marketing acts as the ‘CMO’ of their industry, providing an end-to-end view of how marketing attracts, educates, engages, and converts the audience at scale. This pivotal role requires a strategic leader who can build and accelerate demand within the Public Sector and Financial Services. You will collaborate closely with GTM leaders, and global marketing teams to achieve ambitious pipeline and revenue goals. Build the yearly industry demand generation plan and design and execute strategic marketing campaigns. Evaluate key industry events and design and execute webinars and in-person events. Create new programs for account-based marketing and pipeline acceleration. Scale demand creation with partners, leveraging their expertise. Collaborate with global marketing and partner marketing teams Work cross-functionally to create campaigns-in-a-box, and with go-to-market teams to plan and host the Process Intelligence event series. Enable the Public Sector and Financial Services sales, BDR and partner teams and lead demand generation reporting.