Growth Marketing Manager

This position is needed to drive revenue growth through data-led cross-sell and upsell campaigns. You’ll work with Marketing, Ops, and Analytics teams to execute and optimize programs across email, SMS, in-app, and other channels. This role uses customer insights to inform lifecycle transitions, run experiments, and create a seamless experience that fuels product adoption and revenue growth. In this role, you’ll lead and optimize cross-sell and upsell marketing programs that drive account expansion. Coordinate and execute omnichannel campaigns, including email, website, Twilio console, SMS, and in-app channels. Identify and activate high-impact moments in the customer lifecycle to surface relevant upsell opportunities. Design and run experiments to test messaging, timing, and channel effectiveness for expansion campaigns. Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools. Continuously analyze performance and use insights to refine strategies and maximize expansion outcomes.