Senior Integrated Marketing Manager

Responsibilities:

• Own the integrated execution of major Gopuff campaigns across brand, product, growth, and the cultural calendar, from Super Bowl to product launches and everything in between.
• Turn strategy into clear, actionable campaign plans across creative, media, social, CRM, performance, partnerships, and in-app channels.
• Build briefs that give creative and cross-functional teams a clear problem to solve and a strong definition of success.

Talent & Brand Partnerships:

• Lead campaigns around Gopuff's talent and brand partnerships, from initial concept through launch and measurement.
• Develop creative partnership ideas that connect Gopuff to culture and create attention beyond traditional paid media.
• Serve as a day-to-day lead with talent teams, agencies, brands, and external partners.

Strategic Growth Initiatives:

• Turn strategic business priorities into integrated marketing plans with clear objectives, audiences, channels, and measures of success.
• Identify opportunities where marketing and the Gopuff brand can play a bigger role in driving growth.
• Analyze performance, identify what worked and what didn't, and translate learnings into stronger future work.

Operating & Ownership:

• Own campaign timelines, budgets, deliverables, approvals, and cross-functional coordination from start to finish.
• Proactively identify roadblocks and solve them before they become problems.
• Drive legal, regulatory, and partner approvals to keep campaigns moving.
• Maintain a high creative bar across every consumer touchpoint and take responsibility for the outcome.