Lead Analyst, Marketing Analytics

As a Lead Analyst for the Marketing Analytics team, you will partner with Marketing, Finance, Product and Data Engineering to leverage experimentation, predictive modeling and data storytelling to help optimize our marketing activities and overall user experience. Data Analysis & Reporting: Lead marketing analytics projects, ensuring timely delivery and high-quality results. Develop and maintain comprehensive marketing dashboards and reports to track key performance indicators (KPIs) across various channels. Conduct in-depth analysis of marketing campaign performance, identifying trends, patterns, and opportunities for optimization. Analyze customer behavior and segmentation to understand audience preferences and tailor marketing strategies. Strategic Insights & Recommendations: Translate complex data into clear, actionable insights that inform marketing strategy and decision-making. Develop and present data-driven recommendations to optimize marketing spend and improve ROI.