Events Marketing Manager

This role involves end-to-end event management, including strategy, planning, promotion, execution, and post-event measurement.

• Manage event budgets and vendor relationships, ensuring efforts are cost-effective and aligned with business objectives.
• Lead all logistics for virtual and in-person events, while maintaining high quality and consistency.
• Coordinate speaker prep and talking points for Alpaca executives, product leaders, and customers/partners.

This role focuses on marketing and promotion strategies to increase event awareness and attendance.

• Segment and tailor messaging for B2B decision-makers versus developers and builders.
• Plan and execute integrated campaigns across email, social, partner channels, and community platforms.
• Collaborate with Sales and Business Development to secure partner participation.

This role includes community and developer engagement.

• Use events as a primary lever to grow and activate Alpaca’s developer and grassroots communities.
• Host and support developer-first events such as hackathons, office hours, technical workshops, and product launch sessions.
• Engage with the community across relevant channels before and after events to extend impact.