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Content & Knowledge Management:
- Audit and organize case studies, pitch decks, white papers, and marketing collateral into a centralized library.
- Implement tagging, categorization, and version-control standards; establish repeatable processes for content updates.
Case Studies & Client Storytelling:
- Develop case studies that frame the client as the hero while highlighting Goodway's approach and business impact.
- Maintain a library of approved proof points, including anonymized success stories.
New Business & Growth Support:
- Support pitch decks, RFP responses, and credentials materials by aligning relevant case studies and capabilities.
- Create reusable pitch templates and capture strong materials from post-pitch reviews.
Operations & Collaboration:
- Manage projects, timelines, and feedback across marketing and new business teams.
- Build relationships and apply a can-do approach to ambiguous, evolving processes.
Goodway Group
Goodway Group is an independent, remote-first media and marketing services firm with a 90+ year history, offering data-driven digital media and marketing services. With teams in the U.S. and UK, it is a multiyear Ad Age Best Places to Work winner and a certified service partner to The Trade Desk.