Manager, Loyalty Program

Support the Director of Loyalty Marketing in developing and executing the loyalty roadmap to drive customer retention and engagement. Manage the day-to-day operations of the loyalty program, overseeing briefing, project management, and deployment to ensure seamless execution of campaigns. Lead Nutrafol’s referral program, including strategy, campaign execution, performance tracking, and continuous improvement. Working with technical teams, assist in the implementation and optimization of automated loyalty initiatives across multiple customer channels and touchpoints. Monitor and analyze loyalty KPIs (e.g. engagement metrics, program success) and deliver insights and recommendations for improvement. Support vendor relationships and coordinate with external partners to execute loyalty initiatives. Contribute to the testing and optimization of loyalty tools, automation, and personalization strategies. Stay current on industry trends and competitive loyalty programs to identify opportunities for innovation.