Senior Programmatic Manager (Retail/DTC)

The Senior Programmatic Manager will play a key role in the strategy and execution of programmatic advertising campaigns. The role requires a strong understanding of the programmatic landscape, a data-driven approach, and a passion for optimizing campaign performance. This individual will be responsible for implementing programmatic best practices, collaborating with other teams, and delivering exceptional results. To be successful in this role, the candidate should have hands-on keyboard experience managing programmatic campaigns across major Demand-Side Platforms (DSPs), including The Trade Desk (TTD), DV360, and Amazon DSP. Responsibilities include executing programmatic strategies, implementing best practices, evaluating technology partners, developing measurement frameworks, collaborating with teams, building relationships with partners, identifying new opportunities, managing budgets, and driving continuous improvement. Requires 4+ years of experience in programmatic advertising, a solid understanding of the programmatic landscape, and proven track record of executing successful campaigns.