Job Description
Lead the strategy, execution, and continuous optimization of website and SEO programs to drive qualified traffic, engagement, and conversions, with LLMs front and center, to capitalize on its opportunities and mitigate its impact. Develop and implement technical SEO strategies, including site architecture, schema, page speed, and core web vitals. Partner with the content team to guide SEO-informed content strategy, ensuring content is optimized for both human readers and AI-driven search experiences. Manage the website as a product, building and maintaining a roadmap for enhancements, optimizations, and new features based on performance data and customer feedback. Drive improvements in site navigation, UX, and storytelling to support brand positioning and maximize conversion opportunities across the funnel. Lead conversion rate optimization (CRO) initiatives including A/B testing, personalization, and funnel analysis to improve pipeline velocity.
About Poka
At Poka, we’re transforming how frontline teams operate, learn, and solve problems.