Mgr, Digital Marketing

Owns a broad set of digital marketing initiatives that include paid social and other online advertising vehicles, with a special focus on localized paid programs, also analyzing and tracking results to meet or exceed revenue targets and improve ROI. Coordinates and monitoring the work of external agency partners and aligning them with internal teams and business objectives; leading the development and driving the execution of digital advertising campaigns to drive conversion and sales leads, with a special focus on localized and geographically significant campaigns. Monitor and report on digital campaign performance, continuously optimizing based on key metrics such as customer acquisition cost (CAC) and overall return on investment (ROI). The position requires a solid track record of devising digital campaigns, prior experience with lead aggregators and shared lead programs, and skilled digital marketing knowledge that includes setting up and optimizing PPC Ads.