Job Description
The VP, Customer Growth & Lifecycle Marketing will be at the heart of Hanna Andersson’s customer growth engine, integrating acquisition, retention, and CRM strategy to expand reach, deepen engagement, and maximize lifetime value. This leader will own the customer journey end-to-end, uniting performance marketing and lifecycle marketing under a cohesive growth framework that drives sustainable, profitable growth through precision, personalization, and insight.
As a key member of the Digital leadership team, this role will strengthen the bridge between Brand, Digital, and Finance to ensure disciplined investment, measurable outcomes, and seamless customer experiences. The ideal candidate brings deep expertise in new customer acquisition, growth experimentation, and lifecycle marketing.
About Hanna Andersson
Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand that designs clothes made to play, made to last, and designed to let kids be kids.