Sr. Product Marketing Manager

Support Twilio Flex and our broader customer experience strategy, providing customers with insightful product marketing as we redefine Customer and Employee experiences in the age of AI. As a Sr. PMM, you’ll serve as a full-stack PMM, partnering with R&D to refine product strategy, shape our market narrative, and drive meaningful product launches according to Twilio's Product Development Lifecycle (PDLC). You’ll also be responsible for a deep understanding of the market and customer needs in order to drive deeper adoption of Flex and Flex features through partnership with Campaigns, GTM Enablement, and other cross-functional teams. In this role, you’ll build a deep understanding of our customers and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy and product roadmap. Develop compelling, audience-specific messaging, positioning, and content that differentiates Twilio Flex innovation in the market. Lead cross-functional product launches, working across marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of Flex. Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC). Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements.