Senior Manager, Web Strategy

Role Overview:

• Smartsheet is seeking a strategic Senior Manager, Web Strategy to set the direction for web presence and drive pipeline through organic search and AEO.
• This role owns the intersection of organic search, answer engine optimization, and demand-oriented web strategy, reporting to the VP of Digital Demand Marketing.

Key Responsibilities:

• Own and define the SEO and AEO strategy, including content themes, keyword priorities, and north star metrics focused on pipeline contribution.
• Drive demand strategy by defining persona-based web journeys and partnering with UX, Web Dev, and content teams to bring those journeys to life.
• Lead and develop the global SEO team, building a high-performance culture and ensuring integration with broader digital marketing programs.

Qualifications:

• 10+ years of experience in SEO, web strategy, or digital marketing, with at least 3 years managing others.
• Deep expertise in SEO strategy, working knowledge of AEO and AI-powered search, and experience in B2B SaaS environments.
• Strong analytical skills with proficiency in GA4, Looker Studio, Search Console, SEMRush, and Tableau, and excellent communication skills.

Benefits:

• Employer subsidized medical, vision, and dental coverage for full-time employees.
• 401k Match and monthly stipend to support work and productivity.
• Flexible Time Away Program, up to 24 weeks of parental leave, and opportunities for professional growth.