Director, Web & Digital Strategy

What You'll Do:

• Oversee the overall strategy for web and related digital properties, particularly for key audiences including customers, prospects, partners, etc.
• Implement strategies to map and grow key web KPIs, including traffic, sessions, lead conversion, SEO, AIO/GEO, etc.
• Collaborate cross-functionally with internal leaders across sales, product, support and engineering teams.

Key Responsibilities:

• Manage multiple and/or concurrent creative, web and digital agencies.
• Drive web strategies as it relates to marketing campaigns, business announcements, product launches, competitive takeouts, etc.
• Have overall responsibility of the website’s content, presentation and usability in addition to overall administration of content management system (CMS) processes and technology.

Qualifications & Experience:

• Bachelor’s degree in a related field and 10-plus years of proven success in owning web strategy within corporate or high-tech environments.
• Excellent leadership, organizational and strategic planning skills.
• Demonstrated understanding of web-related usability and accessibility standards.