Director, Digital Strategy and Advocacy
Remote regions
USBenefits
5w PTO
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Digital Strategy & Campaign Leadership:
- Own the organization’s digital strategy to advance advocacy and policy priorities.
- Lead integrated campaigns across social, email, and digital platforms for engagement.
- Ensure channel consistency in voice, message, and approach.
Social Media & Content Direction:
- Oversee organic and paid social strategy to extend reach and drive action.
- Set content strategy and calendar aligned with campaigns and priorities.
- Create high-quality, platform-specific content and use performance data to refine approach.
Email, Audience Growth & Engagement:
- Own email strategy including newsletters, campaigns, segmentation, and list growth.
- Build engagement ladders that move audiences to action.
- Use A/B testing and data to improve outcomes and list health.
Website & Digital Ecosystem:
- Partner on website strategy and serve as backup for C3/C4 platforms.
- Ensure website content supports campaigns and advocacy goals.
- Apply SEO best practices and oversee digital tool usage for targeting.
National Alliance for Public Charter Schools
The National Alliance for Public Charter Schools advocates for high-quality public charter schools to provide families with more educational options. The organization is a national nonprofit with a team that drives education reform through advocacy, research, and strategic communications.