Senior Analyst, Marketing Strategy

This role sits at the intersection of data, strategy, and growth; ideal for someone who thrives on solving complex problems and building the systems that turn insight into action. You’ll own the definition, modeling, and analysis of critical metrics like CAC, LTV, and ROI across our paid marketing channels. Your work will directly influence where and how we invest. You’ll partner closely with Growth, Commercial Strategy, Product, and Data teams, serving as the connective tissue between raw data and real business decisions and embedding automation and AI along the way to increase speed and scale. You'll build Zip’s next-gen marketing analytics foundation, translate marketing performance into commercial insight, lead the end-to-end development of marketing dashboards, partner with stakeholders to identify key data inputs, solve ambiguous analytics problems, evaluate financing costs and downstream revenue implications of various acquisition strategies, bring a technical lens to the marketing analytics function, embed AI tools and generative capabilities into your analytics workflow, and act as a strategic advisor to Marketing and Commercial leaders.