Paid Strategist

The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. Oversee and lead a collection of Paid Media accounts and serve as direct support to client contacts. Weekly communication with any vendors or operational partners to ensure alignment on tasks being assigned and work quality. Drive referrals via client relationships and professional network. Build strategies for clients each quarter and maintain budgets for paid media campaigns across multiple channels.

Deeply understand client positioning and unique value propositions. Confirm lead routing is accurate within a CRM and understand the value of Programmatic campaigns. Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI