Key Responsibilities:
- Develop personalized marketing programs to increase client financial knowledge and savings growth, using channels like email and push notifications.
- Manage end-to-end campaign development, including A/B testing, strategy, and optimization, while measuring and communicating performance.
- Collaborate with Data Science, Engineering, and Product Marketing to translate insights into actionable strategies.
Candidate Profile:
- Requires 4+ years of marketing experience with a focus on customer lifecycle and marketing automation.
- Must have experience running A/B experiments, translating data into insights, and building strong cross-functional partnerships.
- SQL knowledge, personal finance experience, and knowledge of financial services compliance are considered valuable pluses.
Role Context:
- This role sits on the marketing team and reports directly to the Director of Marketing, Lifecycle, in a remote-friendly environment open to US and Canada-based candidates.
- It is highly cross-functional, working with teams like Creative and Consumer Research to deliver on business goals and help reshape the financial industry.
Wealthfront
Wealthfront leverages technology to create powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money. It is a remote-friendly fintech company serving over a million clients with more than $90 billion in assets, offering a suite of award-winning products like high-yield cash accounts and automated investing portfolios.